ChoosyDhanric

Four practices.
Usually combined.

Most engagements draw on two or more of these. Each one links to a page with the deliverables, typical stack and how we scope it.

Start a Project
Start a Project
Service 01

Web & Product Development

Marketing sites, SaaS platforms, dashboards and portals — engineered for speed, built to convert, and designed to keep working long after launch.

Marketing sites — positioning, CMS your team can run
SaaS platforms — auth, billing, roles and permissions
Dashboards — data-heavy views that stay readable
Design systems — a component library so pages ship consistent
Service 02

AI & Automation

Agents, internal assistants and workflow automation that plug into the tools you already use — scoped around measurable hours saved, not novelty.

AI agents — research, draft, triage and route with human approval
Internal assistants — grounded in your own documentation
Workflow automation — multi-step processes across your stack
Evaluation — test suites so quality is measured, not assumed
Service 03

Custom Software

Internal tools, APIs and business platforms for the processes no off-the-shelf product covers — built to be maintained, documented and owned by you.

Internal tools — admin panels and operations consoles
APIs — documented REST and GraphQL with versioning
Business platforms — modelled on your real process
Modernisation — incremental migration off ageing systems
Service 04

Strategy & Delivery

End-to-end partnership for teams who need one senior group to own strategy, design, engineering and launch — and stay accountable for the outcome.

Product strategy — positioning, scope and success metrics
Architecture — stack choices weighed against your team
UX & UI — flows and prototypes validated with real users
Delivery — sprint planning, demos and honest status

How we work

The same four stages, whichever practice you start with.

01
Discover

We learn your business, audience and constraints before proposing anything.

02
Define

Scope, architecture and success metrics agreed in writing.

03
Build

Short delivery cycles with working demos throughout.

04
Grow

Launch is the start. We measure and keep improving.

Not sure which
you need?

Describe the outcome you want. We will recommend a starting point, or tell you if we are not the right team for it.